According to the filing, The Liberty Company has been marketing itself under “THE LIBERTY COMPANY” – and using the word “LIBERTY” on its own – for nearly 40 years. It says it has run libertycompany.com for more than two decades, and that the word “LIBERTY” sits front and center on its homepage, emails, brochures, videos, and ads. The broker handles commercial insurance, personal insurance, employee benefits, and related business services.